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Kotler, Philip

Fundamentos de mercadotecnia - 4� ed - Me��xico- Prentice-Hall Hispanoamericana 1998 - 585 p.

Subjects--Topical Terms:
MERCADO GLOBAL
MERCADOS
MERCADOTECNIA
MERCADOTECNIA - ADMINISTRACION
NEGOCIOS
PUBLICIDAD
SERVICIOS
VENTAS

Dewey Class. No.: 658.83 KOT

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