Rapp, Stan <br/><br/>
El nuevo maximarketing 

 - México-MX  McGraw Hill-Interamericana Editores  1996 
 - vii - xxi ; 352 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MERCADEO
<br/><br/><label>Dewey Class. No.: </label>658.8 RAP